March 21, 2014, coincided with the occasion of the southern spring rains, we get together with friends in Hunan Changsha New Horizon Hotel, hosted the 2014 era instrumentation Seminar.
As the central province of Hunan important industry in recent years, the pace of development for all to see, particularly in the railway, automobile and engineering machinery in the country occupies a prominent position. However, on the one hand due to sales in the region in recent years, did not reach expectations, on the other hand the company's new strategic plan, set up the instrument specialty retailer sector, focusing on the development of large customers. As an important form of marketing plan in my department held quality and efficient user imminent.
About customer awareness of our company and products, most people feel that the era of companies have set up three decades, and a mention of the times, the customer must know ah. In fact, due to the extension of our product line widths, customers who change of use, as well as information on some of the intricacies of new customers encounter online, we are in the hearts of many customers are unfamiliar. In this product update cycle testing instruments relatively long industry, the so-called brand, we must let customers know you as much as possible about this company, you have to know what products, and, for your company and products are relatively more trust and plenty of enthusiasm . For these situations, especially for this market in Hunan, multi catch large customers, and more grasping industry, is a way to do more with less.
At the end of 2013, when, according to each horse always on market conditions, we arrange for users to deploy after the Spring Festival. Changsha market conditions, the total existing customer relative to other markets, is relatively small in recent years, has worked with customers, but also relatively small, at the same time, I am also the first time to organize such activities, I filled activities expectations, but also felt a lot of pressure. Ma sum colleagues have given a lot of help from the preparatory work to the meeting to ensure the success of the conference, held valid. Ma always on the user experience is very rich, a guide to help me out a lot of details, for example, a correct understanding of users, the goal of what is, what you want to achieve an effect; against a big market, how users will Which customers are slowly filtering your really big customers, core customers; for different types of customers, how to invite; why should the customer's hair as a single receipt; after two days before the conference phone to verify the situation, and meeting customer Tracking understanding and visit, Ma always have done a detailed explanation on some points, but also gave me a special column analyzed by a number of cases.
March 21, 2014, the meeting was held as scheduled in Changsha New Horizon Hotel, conference equipment sales have Blue Ocean Products Technology Ma Ho sum total auspices. Attended by nearly thirty clients from the region concerned, not just a customer, Changsha, as well as customers from Loudi, Zhuzhou, Xiangtan, Hengyang, automotive, metallurgy, materials, research institutes, industry, construction machinery, building materials and other industries.
 

The meeting, the first overall by the horse to the customer made an important speech on the development of my age group made a presentation on the company lead the industry trend and become the world's leading companies doing development goals set forth passionate for users Market information is more concerned about the chaotic situation made vivid and clear explanations. Let customers know a real, comprehensive era, understanding more than an innovative, enterprising tech era.
Subsequently, the product technology department where the total in technology and applications to give you a detailed report wonderful. The company made a presentation of new products, especially ultrasonic thickness and roughness of the application, because the problem is with a lot of customers came to the scene, and even forty-five customers are going live with the workpiece, He always through PPT and video products as well as on-site exhibition, the era of high-end customers to complete a first-hand experience. Not only allow customers to understand age products, but also make a lot of use of the product who had an on-site professional training opportunities. This activity, we live demonstration of many products, and customers do a live demonstration and workpiece measurement site for the customer site to ask questions, we are all doing a detailed answer. The atmosphere is very warm, there are a few customers have asked, you did an office in Changsha, necessarily also invited to so many customers to participate ah!
During the course of the meeting, we also held a lucky draw, exquisite small gifts, active atmosphere of the meeting, to narrow the distance between us, lucky smile filled, others are very productive. The user will exchange time not too long, however, customers are invited to come with this demand are basically over, but they are also big customers, core customers within the industry, this is a new direction of our work The important starting point, expanding the company's influence in the customer and improve the recognition and trust in the minds of users at the same time, let us know more about what the customer needs, customer concern is what, for the future A large work is promoted.
Spring users will successfully held for the whole year, for next year is a good start. Catch large customers, attention to the industry forward, went to the scene to customers is a key directions for future work. I believe that with more customers to understand and grasp, with the company's Blue Ocean equipment sales support and encouragement, Hunan market will usher in a new situation!

 

Blue Ocean instrument specialty retailer Ministry
Li Fang